TheFunTheory.com
Volkswagon’s recently created an initiative entitled TheFunTheory.com. This group of creative individuals have come up with a series of projects that are designed to illicit good behavior through the use of fun. The blurb on their website reads:
“This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.”
The Fun Theory has only released three projects, but I am really into what they are all about. Below are my two favorite pieces. Be sure to check out the website for more info.
Bottle Bank Arcade Machine
The Piano Staircase
